Good Printed Things
Set up and managed their Meta Ads Account, running paid digital ads to promote the online sale of their published book, as well as increase the overall awareness of the books and their availability at local retailers.
The Landmark Project
Have managed the digital marketing ads and strategy for Meta, Google Ads, YouTube, and TikTok for over four years.
We’ve also assisted in ongoing content creation for the website, paid ads, and organic social media posting, helping to script, plan, shoot, edit and produce numerous brand photo shoots, short-form video reels, etc.
Native Campervans
Took over the digital ads for their Meta account, running ads on both Facebook and Instagram which promoted the overall awareness of the Native Campervans brand and drove in new rental sales.
Longview Carolina
Set up and managed the digital ads on both Meta and Google Ads, promoting the general awareness of the new community and driving in contact form submission from those interested in purchasing lots of land and direct sales for the available properties.
Joseph Bradley Studio
Set up and managed the digital advertising on Meta, running ads on both Facebook and Instagram promoting the awareness of his Joseph’s art and the direct sale of this pieces through social media ads.
The Altar Spa
Provided a full SEO audit of the website, Google Search ranking, and overall online presence. Followed up the audit with a complete SEO update of the entire website, Google My Business listing, and other online directory listings in order to increase the overall awareness of the spa’s services, increase website traffic and sales, and improve their placement on Google Search results for local spas.
Additional Client Projects & Case Studies
The Landmark Project
Have worked with The Landmark Project for over six years, with services ranging anywhere from strategic planning, campaign development, assisting with trade show events, photo/video shoots, and consulting on general operations.
Primary services involve managing the paid digital marketing efforts on Facebook, Instagram, Google Ads and TikTok, as well as advising on the brand’s overall marketing strategy and longterm vision for the company’s growth.
SEAFWA
Led and developed multiple grant funded marketing projects for the Southeastern Association of Fish and Wildlife Agencies.
In 2022 I helped plan, develop, and manage a multi-state influencer marketing campaign increasing the sale of hunting licenses across 15 southeastern states, and continued work in 2023 developing and managing a digital marketing campaign aimed at increasing awareness around wildlife conservation efforts.
Vapor Apparel
Managed all of their paid advertising efforts on Facebook, Instagram, Pinterest and Google Ads.
Worked alongside Vapor’s internal marketing team to help guide their brand messaging, budgets, targeting tactics and overall marketing strategy with their paid ads and KPI reporting.
Charleston CVB
Worked with the Charleston CVB for over five years promoting travel and tourism to the historic city of Charleston, South Carolina.
The marketing efforts managed included paid ads on Facebook, Instagram, Pinterest and Google Ads, as well as creating and sending numerous monthly emails that were segmented and dynamically targeted at potential travelers and those looking to vacation.
Advertisements were aimed at promoting Charleston’s hotels, attractions and world famous dining scene, as well as their beaches, wedding venues, golf courses, resorts, and more.
WNC: MADE X MTNS
Was contracted to help the region of Western North Carolina (WNC) build and develop a unifying, regional brand that would highlight and showcase the numerous outdoor industry brands that call WNC home, and position them as the “Outdoor Industry Hub of the East.”
Helped guide the overall strategy of the project and took on the primary role of project manager and as we developed and designed everything from the brand identity, story and guidelines to the website, brand video and several core stories that promoted significant people, places and businesses in the region.
NC Year of the Trail
North Carolina Year of the Trail was the largest statewide celebration of trails and outdoor recreation in North Carolina history.
I worked to lead, develop, and rollout a year long digital marketing campaign to build awareness around the Year of The Trail campaign, and highlight specific trails and trail based events within the state of NC.
Trails are the backbone of North Carolina’s growing $28 billion outdoor recreation economy, and we worked with the Great Trail State Coalition to keep their paid marketing efforts going beyond just the 2023 “Year of The Trail.”
Overcoming Obstacles
For over five years I worked with Overcoming Obstacles to provide Free Life Skills Curriculum to K-12 students in the United States, Canada, Australia, New Zealand and Mexico.
Successfully managed all paid media marketing efforts through Facebook, Instagram, Pinterest, Linkedin, Google Ads, and the Google Ad Grant with consistent YOY growth seen every year.
Also advised on the overall goal setting and marketing strategy for reaching new and returning educators, counselors, and parents in need of resources for their K-12 students.
TR Farmers Market
Spent six years on the board of the Travelers Rest Farmer Market (the largest nonprofit run market in the state of South Carolina).
During this time I redesigned and built their website, set up and ran paid ads, successfully received and managed the Google Ad Grant, installed website tracking through Google Tag Manager, connected all necessary platforms to Google Analytics, and provided reporting on both a monthly and annual basis to guide and track the growth of the market.
I also led the board through a longterm vision casting and goal setting session, and utilized analytics reports for properly tracking goals and KPI’s in order to support the market’s efforts with fundraising, grant writing and obtaining sponsorships for ongoing funding the market.
South Carolina Aquarium
Worked in tandem with the SC Aquarium’s in-house marketing team and leadership personnel.
Helped to successfully resolve issues being faced with their Google Ad Grant and set up numerous ad campaigns to help promote the sale of aquarium tickets and memberships to both locals in the Charleston area and those visiting for vacation.
In addition to the Ad Grant, I also manage their paid Google Ads account, and advised on their overall marketing strategy and other types of traditional media buys to best promote and advertise the aquarium offerings. Advertising for ticket sales, membership drives, special events, etc, and providing monthly reports on all goals and KPI’s being tracked in Google Analytics.
